LO1: Understand a range of contrasting commercial websites (P)
LO2: (D)
LO3: (D)
LO4: (P)
LO5: (M)
1). Information (Public service, education, news)
2). Advertising (a product, film, programme)
3). E-commerce (shops)
4). Downloads (music, films, resources)
5). Social Media (networking sites, citizen journalism)
Duel purpose
a). BBC News- Information
http://www.bbc.co.uk/news
A).The purpose of BBC News is to inform their audience about the Global
distribution happening in today’s life. Users can go online and read, as well
as watch video clips, about what's happened in today’s News. The can look at
hard hitting news as well as soft hitting news.
B).The visitors needs for BBC New is to be aware and informed about
international and local news, which should include hard hitting news. For
example natural disasters, murders, war, terrorists and political debates. It
also should include soft hitting new. The language used needs to be formal, so
that it is suitable for its target audience.
C).How the audience gets the information flow is usually by clicking on tabs
provided in the website. The House style on BBC News usually has the main story
on their first page, as this is stereo typically the most important. Also
navigation bars will help to direct users to the information they want to
receive.
D). The features included on the BBC News website are a search bar, which
allows you to insert text base. It also includes video clips from the News that
has been aired on the TV channel, allowing their audience to gain more
information about the News. A programmatic feature BBC News use is the Top 10
news stories that are most popular/viewed.
B). Dave- Advertising
http://dave.uktv.co.uk/
A) The Purpose of Dave is to allow their audience to catch up on programmes
and series they may have missed on TV. It shows American and British TV series,
which creates a wider audience.
B) The visitors needs for Dave is to show TV series or films that are
aired on that channel to viewers who have missed it. The point of the website
is to increase traffic, having a website and a channel is creating more
platforms for your audience. It allows people who cannot watch Dave on TV,
watch it on a device with internet.
C) The information flow is usually on the home page as well as tabs included
in their websites. The navigation bar on Dave sends you to the homepage
allowing you to get the newly updates of information. As well as the tabs which
allow you to go different areas of their websites, can help the audience get
information they are actually searching for.
D) Features that are included in Dave are the search bar. This helps viewers
search what they are wanting of their websites, for example a programme they
have missed. Another feature Dave includes on their website is videos, which
are the programmes aired on their TV channel. Dave also has the feature “Top 10”
which is what most viewer’s watches online, making those programmes the most
popular.
Top Shop (E-commerce)
http://www.topshop.com/?geoip=home
A) The purpose of Top shop is so there customers can purchase there branded
items on line. It is an online shopping website (E-commerce), which sells high
street fashion and branded names.
B) The visitors needs for Top shop is to find online goods the customers
want, so that they can purchase it. Visitors can purchase a wider variety of
stock on the website, as the shop may not stock certain goods are have the
correct sizes left, this is why the website is more efficient if you know what
your wanting.
C) Topshop must have an information flow relevant to what products they sell
on their website. The house style on their website includes tabs that give out
information for the customer’s needs. For example if I hover my mouse around
the clothes, I then receive further information about the clothes I can look
for.
D) The features include on Topshop are search bar, sign in, my bag, blogs
and videos. The search bar makes it fast and easier for the customer to look
for what they want. Sign in is a feature included on Topshop where you can put
details in such as bank information, as well as sign up for their latest news
letters and special offers. My bag is where you can see what items you are
about to purchase and bag, with information about what size and colour you have
chosen, as well as the total cost. Videos upload onto their websites are
usually information about their latest fashion shows, for their customers to
follow and be entertained about.
D). YouTube- Downloads
https://www.youtube.com
A)
YouTube is a great way for business users to promote
their brands. YouTube enables you to watch videos uploaded by others, as well
as playback. The purpose of YouTube is to watch and download other peoples
stuff, for example people can download Beyoncé’s music from her YouTube
account.
B)
Visitor’s needs
on YouTube are to listen and download videos/music. YouTube allows their
audience to subscribe to YouTube channels so that they can have a closer
connection with what videos they share. As well visitors can upload their own videos
for business purposes are for personal entertainment.
C)
Information flow on YouTube is in the description box
underneath the video that is being played. It gives out information such as
date released and a general idea of what the video is about, or if it’s a music
information and personal/business information.
D)
Features included on YouTube are search bar; sign in,
videos and history. Searching enables you to find what you are looking for
faster. Signing in so that you can have your own channel, enabling you to
upload videos, subscribe to other channels and to dislike and like other videos.
Videos of all sorts of genres and styles can be uploaded onto YouTube. However if
the video is inappropriate it can be banned.
E). Instagram- Social Media
https://instagram.com/
A)
Instagram is a
social networking site, which allows users to share pictures and videos online.
It also allows you to share these stuff on other social networking platforms
such as Facebook, Twitter etc.. The purpose of Instagram is to make
connections with people around the world, letting others inspire you.
B)
The visitors need for Instagram is to share
images/videos via social media. It allows their audience to be inspired with other
people’s pages, as well as to learn and develop never understandings of
photography. Visitors can also have the ability to become bloggers on
Instagram, giving them important and handy skills.
C)
Information flow on Instagram is available to you when
you first set up your own account, helping you to understand the app. Also the
home buttons on the bottom of the screen, which sends you to a page where you
can see images people you follow have uploaded. Another tab is the hash tag and
discover tab where you can see millions more pictures people have uploaded who
you don’t even follow
D)
Features included on Instagram are search bar/discover,
hash tag, pictures and videos and like and comment. Discover bar enables you to
find users who you don’t follow or to search for users you do, to see their profile.
Hash tag gives you the ability to make your picture available to a wider
audience, if they search the word you hash tagged, rather than just your
followers. As Instagram is a social media site where you share videos and
pictures, this is the way to connect with other users.
